Axonius.com
Redesign

Who is Axonius?

Axonius offers a SaaS platform that helps enterprises and government organizations identify and tackle hard-to-spot security exposures and operational challenges. It helps companies identify and mitigate risks before they become hacks.

Axonius.com is a key asset in the company's growth, but its content and branding had become stale and failed to engage prospects or adequately deliver key selling propositions.

What was accomplished?

A combined Axonius and Rebellion team completely redesigned, rewrote, and replatformed the Axonius.com website in under six months.

A clean, sophisticated new navigation model was designed to allow users to quickly understand Axonius's offering. The new design concept brings the brand to life in a way that inspires confidence and credibility in Axonius solutions.

Hundreds of pages of content were analyzed, filtered, and simplified, making the site a useful tool for enriching customer journeys.

Additionally, a comprehensive library of screen illustrations and detailed animations were created to demonstrate the powerful though complex set of capabilities Axonius offers, making them clear, accessible and desirable to decision-makers.

The site was engineered and deployed on Contentstack, a headless CMS platform that is highly powerful, intuitive and flexible. The team designed and created a fully customized yet easy-to-use component system that allows the Axonius marketing team to update existing pages and create new ones with minimal technical expertise. Further, the componentized design system has poised the site for mass personalization, optimization and advanced marketing and sales techniques, which will help Axonius achieve its sales and growth goals.

All of this was accomplished concurrently with a rebranding by a partner agency.

What was the Impact?

The site has been live only a short time, but analytics are already showing a step change in the site's performance, as well as its ability to convert. Initial metrics reflect lower bounce rates, deeper engagement, longer dwell time on high-value content and increased opt-ins for intent signals like requests for demos.

In addition, the highly-featured Contentstack CMS has empowered the marketing team with greater control and self-service efficiency, while allowing the digital team to focus on future enhancements.